Creating a simple and friendly mobile grocery shopping experience


For this concept project, I designed a grocery shopping app for a fictional startup called Winkel, which aimed to create a mobile-first experience for people to buy groceries on-the-go. Work I performed included synthesizing user research, developing concepts, creating mockups, and conducting user tests to assess both usability and desirability. The final product was a mobile app that focused on providing a straightforward, transparent experience for shoppers interested in healthy produce.

My Role: Product Designer
Timeframe: 6 weeks
View Fullscreen Prototype on InVision

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Resume available upon request