Due to the success of the GGLeagues Phase 1 project, I was able to scope a separate 10-week design project for GGLeagues to 1) redesign their landing page and sign-up flow, and 2) continue to reiterate on our work in Phase 1.
I led a team consisting of 3 other designers to interview and test users, design mid-fidelity wireframes, and present our findings and solutions to the CEO and CTO.
My individual focus as a UX/UI designer was to completely revamp the GGLeagues landing page with customer conversion in mind, and ultimately create a new, comprehensive style guide that would accurately capture their brand voice and appeal to both current and new users.
Resume available upon request
