Crafting a new landing page to increase customer conversion


Due to the success of the GGLeagues Phase 1 project, I was able to scope a separate 10-week design project for GGLeagues to 1) redesign their landing page and sign-up flow, and 2) continue to reiterate on our work in Phase 1.

I led a team consisting of 3 other designers to interview and test users, design mid-fidelity wireframes, and present our findings and solutions to the CEO and CTO.

My individual focus as a UX/UI designer was to completely revamp the GGLeagues landing page with customer conversion in mind, and ultimately create a new, comprehensive style guide that would accurately capture their brand voice and appeal to both current and new users.

My Role: Lead UX/UI Designer
Timeframe: 10 weeks

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Resume available upon request